Be My Guest: Commodifying Sharing with the Case of Airbnb

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1. Please provide a brief summary of your video and research.

My research looks at the consumer culture behind buzz word, “sharing economy”. Digitally-enabled, this economy makes it easier for people to consume collaboratively by renting and lending private resources to strangers. However, the use of the term “sharing” is problematic for society and consumers. Sharing is the ability to offer something to others for their use without expectations of reciprocity. This is not the case with businesses that claim they allow “sharing” when there is obvious economic exchange. With a multi-sited ethnographic field study using interviews and online and offline observations, my research investigates how traditional culture of ‘sharing’ has changed in context of home-sharing platform, Airbnb.

2. Do you have a video hashtag for sharing via twitter?

#BeMyGuest #150YOD

Comments

87
Pauline Sarkis
4 months ago

Great idea Marian! Way to go girl.
Thumbs up 👍

Mina Sami
4 months ago

Thumbs up 👍
Truly inspiring!

Marian Makkar
4 months ago

Thanks my dear friends. I couldn't have done it without your faith in me :)

Sara Polanschi
4 months ago

Good Job Marian ♡

Nagy Beshay
4 months ago

Great Good luck

Marian Makkar
4 months ago

Thank you so much to those that voted today! 6 more days left - fingers crossed :)

Nadi Rizk
4 months ago

Great job! Loved it! Good luck

ayat moustafa
4 months ago

Mariaaaan so happy for you!
You know we both share the passion for the sharing economy..I absolutely love the theme of the wolf in the sheep cloth. Good luck..I am sure you will rock. Let me know if I can help with anything else :)

Adel Sanad
4 months ago

Good job Marian.

Mirett Espero
4 months ago

God be with you

Marian Makkar
4 months ago

Thanks everyone. I'll keep going but you keep sharing. Thank you soooo much for your support.

Maryann Gindi
4 months ago

So awesome Marian, God bless all your steps xo

Rouxelle De Villiers
4 months ago

Excellent Work. Impressive study. Go for it!

DUYGU AKDEVELIOGLU
4 months ago

Go girl! You are doing great!

Marian Makkar
4 months ago

Thanks guys for voting :)

Mohamed Soliman
4 months ago

Good luck!!

David Gadiuta
4 months ago

The kind of research that has a wider reaching potential. Nice topic and well explained! Best of luck :)

Sylvia Makkar
4 months ago

I love the idea! Good luck... Go Girl!!

Marian Makkar
4 months ago

Thanks everyone. Fingers crossed I can get my research out there and be heard :)

Tanya Nabat
4 months ago

Good luck Marian, awesome research topic, all the best :)

Jungkeun Kim
4 months ago

Great Research

Drew Franklin
4 months ago

Awesome Marian - as always, fantastic research!

Fiby Kamel
4 months ago

Best luck

Marian Makkar
4 months ago

Thank you my friends and colleagues from around the world!

Marija Barbarich
4 months ago

Marian, this is fantastic - I am so excited to see where you take this research! Best of luck!

Kathy Slater
4 months ago

What an interesting concept. Best wishes for a positive outcome

Glynis Yacoub
4 months ago

Good luck !

Sommer Kapitan
4 months ago

You are rocking our world! Share more with me!! Haha

Marian Makkar
4 months ago

Thanks everyone! This support is all I need.

Hal Herjanto
4 months ago

Awesome......

Sara Bekhit
4 months ago

Good luck! You're absolutely brilliant!

Marian Makkar
4 months ago

Thanks guys! Truly humbled and excited at the same time!

Ash Ali-Aziz
4 months ago

Yesssss good luck Hun xx

Ragy Magdy
4 months ago

Collaborative economy and sharing platforms is transforming industries and changing the way we live.... a very interesting topic Marian...and a capturing video..... am sure you will win ;) Good luck

Kamleshwer Lohana
4 months ago

Excellent job. You have selected innovative topic. Great Work a head ...wishing you good luck

Karim Badir
4 months ago

A very interesting topic, Best of luck dear, you're making us all proud :))

Veronika Kadomsky
4 months ago

Good luck!! :)

Cecile Nazir
4 months ago

Done my dear 👍👍.. Wish you good luck 🙏🙏..

Mirette Ramzy
4 months ago

Good luck marzzzz love the video 👍🏻👍🏻

Samanth Tiwari
4 months ago

Good luck!

George Habib
4 months ago

Awesome job Marian! Best of luck!

Ramy Nuseibeh
4 months ago

Excellent

Helen Park
4 months ago

Good luck!

Heba Hakim
4 months ago

Good luck dear , all the best!

Matthew Alipour
4 months ago

Good luck Marian! 😀

Sian Dickens
4 months ago

Good luck Marian

Nitika Kumari
4 months ago

Awsome work...! Keep it up

Mahmoud Nabil
4 months ago

Great topic! Best of luck.

Fikry Boutros
4 months ago

Godd job Marian !! Besr of luck

Marian Makkar
4 months ago

Thanks guys! Really love you all

Tanya Laurence
4 months ago

Good luck

Nicole Lin
4 months ago

Good luck Marian! :) Awesome research topic, excited about what you'll achieve! All the best with the votes!

Carolina Leguizamón
4 months ago

I love the topic you chose. Congratulations !

Donia Daniel
4 months ago

Very proud

Shereen Yassa
4 months ago

Goodluckkk

Marian Makkar
4 months ago

Thanks my amazing friends and colleagues!

Meryat Mekhail
4 months ago

Interesting discussion! Good luck!

Claire Hewitt
4 months ago

Brilliant work - best of luck!

Audrey Russell
4 months ago

Great discussion. Best of luck x

Marian Makkar
4 months ago

Thank you for all the support, my great friends

Leanne Baranowski-Brown
4 months ago

Just voted Hun! 😬 Hope it worked. Good luck xxx

Daphne Pang
4 months ago

Voted! All the best!💪🏻

Margo M. Ghattas
4 months ago

Very insightful! Well done hun.

Marian Bahader
4 months ago

All the best.

Ursula Foley
4 months ago

So proud of you Marian! Your one of our best and brightest!

Laura Tulloch
4 months ago

Fascinating topic and I look forward to hopefully reading the results. I love the concept of Airbnb and as you know, I did it for 3 years in Auckland. I loved meeting all our guests and hearing their stories. But in my experience Airbnb's culture has gradually changed in the face of its growing popularity ie: people are signing up for Airbnb who have no interest in meeting new people and sharing their space - all they want to do is make money. The downside is that in some cities, rentals have been taken off the market for locals in favour of the money that can be made out of Airbnb guests. But this is at the cost of affordable housing for locals which is very worrying. No doubt your thesis will be thought provoking and useful - all the best and well done on a fantastic presentation!!

Rona Youssef
4 months ago

Well done my lovely!!!

Ben Bowie
4 months ago

Niiiiiiice Marian... :)

Rebecca Zwitser
4 months ago

Amazing Marian, it's a really interesting topic and I can't wait to read it. Good luck!

Mele Foliaki
4 months ago

Voted! Best of luck Marian!

Marian Makkar
4 months ago

Thank you so much everyone! Really appreciate the love and support

Julie Coughlan
4 months ago

Voted! Good luck! ❤️

Nashwa Soliman
4 months ago

Done 👍🏼 Best of luck dear 😘

Shelagh Mooney
4 months ago

Fantastic topic. I am a hospitality lecturer, may I share this with my students?

J W
4 months ago

You have my vote! Good luck

Freddie Mbuba PhD
4 months ago

Amazing topic. And all the best Marian!

Allison M
4 months ago

Really interesting!

Marian Makkar
4 months ago

Thank you everyone for the vote of confidence. Also, Shelagh - please feel free to share this with your students. I'd be honoured.

Sarah Trotman
4 months ago

So important to have research around the 'sharing economy". Great to see AUT focussed on impactful research.

Aimee Wilkins
4 months ago

Good Luck Marian!

Arun Paul
4 months ago

All the best Marian

Diana Clement
4 months ago

I have just voted. Best of luck.

Maxine Sutherland
4 months ago

Great work, your work is making a difference! Proud of you.

Marian Makkar
4 months ago

Thanks everyone. Only a few more hours left! Thanks again for showing me all this love and support

Andrea Kahukiwa
4 months ago

Really, really interesting research. All the best.

Mariam Farag
4 months ago

So proud of you Marian you will reach your goals! ♥️♥️

Roy J. Fischer
13 days ago

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Marian is a marketing PhD candidate and contract lecturer at Auckland University of Technology (AUT) in New Zealand. She has recently won AUT 2017 Three Minute Thesis (3MT®) and also People's Choic...

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