Entry for:150 Years of Discovery: Emerging Research
1. Please provide a brief summary of your video and research.
My research looks at the consumer culture behind buzz word, “sharing economy”. Digitally-enabled, this economy makes it easier for people to consume collaboratively by renting and lending private resources to strangers. However, the use of the term “sharing” is problematic for society and consumers. Sharing is the ability to offer something to others for their use without expectations of reciprocity. This is not the case with businesses that claim they allow “sharing” when there is obvious economic exchange. With a multi-sited ethnographic field study using interviews and online and offline observations, my research investigates how traditional culture of ‘sharing’ has changed in context of home-sharing platform, Airbnb.
2. Do you have a video hashtag for sharing via twitter?
Marian is a marketing PhD candidate and contract lecturer at Auckland University of Technology (AUT) in New Zealand. She has recently won AUT 2017 Three Minute Thesis (3MT®) and also People's Choic...