1. State your idea in one paragraph
Economic effectiveness of farming operation is currently invisible. Currently, farmers aren’t able to track and analyze the performance efficiency and progress of activities from the cost perspective. WISRAN improves profits for growers by measuring and analyzing live the time, cost and effectiveness of farming activities. The focus is to optimize the farming operation logistic (“operation”) involving activities (“activities”) performed by various equipment, vehicle (“assets”) within planting, tillage, harvesting and distribution processes (“process”). Similar to Fitbit for fitness, large growers currently cannot apply process workflow, metrics and prescriptive analytics to optimize operations logistics in real-time.