Entry for:The Peer Prize for Women in Science
1. Summary of your research (150 words max)
2. Describe your approach and broader findings (500 words max)
3. What is the wider contribution or impact to your scientific field(s)? (300 words max)
Increases in cephalopod abundance have implications for both the marine food web and us. Cephalopods are a large and diverse group of animals that inhabit all marine habitats. They are voracious and adaptable predators, an important source of food for many marine species (e.g. marine mammals, fish, seabirds), and support many important commercial and subsistence fisheries around the world.
This research has captured the world’s attention, featured in over 100 news outlets including high profile mainstream news such as The New York Times (print and online). In Australia, the research was showcased on ABC News 24 via a 7-minute interview. This science has traversed many language barriers and has permeated pop culture, even earning a mention in the satirical American news outlet, The Onion.
The research has featured in major scientific news outlets including Science Magazine, Nature, Scientific American and a long piece by renowned science journalist, Ed Yong in the The Atlantic. The paper has reached viral status on social media with an estimated reach of ~3.5 million users on Twitter alone.
The reach of this paper has been quantified by Altmetric, which tracks online social and traditional media. Two weeks following publication this paper reached the top 0.01% of all research outputs ever tracked by Altmetric (>5 million) and is currently ranked 8th out of all tracked outputs from Current Biology (>5,600).
Three weeks post publication, the article has an Altmetric score (>1000) comparable to the top 50 publications for 2015, a remarkable feat given the age of the publication. This data is especially significant given ecological and environmental science research rarely gains such media and public interest. Our research has reached a global audience, and has inspired a level of interest in science, and in particular, environmental and ecological science, which is not often seen.