1. State your idea in one paragraph
When farmers spray their fields with pesticides or other treatments, only 2% of the spray sticks to the plants. A significant portion of it typically bounces right off the plants, lands on the ground, and becomes part of the runoff that flows to streams and rivers — often causing serious pollution. By using a clever combination of two inexpensive, natural and biodegradable additives to the spray, we can drastically cut down on the amount of liquid that bounces off, by up to 10 times. Our product can largely decrease production costs for farmer and thereby can capture a significant part of the $4B agricultural adjuvants market.